20 juil. 2012

Faut il porter son site Internet sur mobile.

La réponse peut se limiter à 2 chiffres issus d'une étude de Forrester.

a)  En 2011, le e-commerce mobile a généré en Europe un chiffre d'affaire de 1,4 milliards d'euros, en croissance de 120 %
b)  En 2017, on s'attend que ce chiffre d'affaire soit de 17,2 milliards d'euros, avec selon les différentes hypothèses une fourchette allant de 14 à 21 milliards d'euros.   Soit dans la variante la plus pessimiste, + 1000% de croissance en 5 ans !
Dans le même temps, on espère que le e-commerce dans son ensemble, y compris la composante mobile, croisse de 160%

 Ceci dit vu l'exploision des smartphones et de leurs usages, on pouvait s'en douter.

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